Writing to sell is therefore an important skill to have, but not just for work. It's handy when you are trying to sell something. On that note, I recently sold my 2001 Honda Civic, license plate: TECHWRTR.
Here's the actual ad copy I used on Craig's list and Kijiji, with my private info hidden to protect the innocent:
2001 Honda Civic LX
Contact Info
- Andrew Brooke
- 416 NNN-NNNN (home) or 416 NNN-NNNN (office)
- name@email.com
http://website of pics
- Private sale - no GST.
- 4 door sedan
- 120,300 km: average of only 15,040 km/year
- automatic transmission
- air conditioning
- seats five comfortably
- beige exterior and interior
- 4 cylinder engine
- front-wheel drive
- body-side moulding
- original owner, non-smoker
- accident-free
- very well maintained
- very comfortable and spacious
- great on gas
- interior, exterior and engine all professionally cleaned
- rated "good bet" by Consumers Reports: "The Civic...has good crash-test results, handles well, and has outstanding reliability. A redesign for 2001 offered a bit more cabin space. It has a firm ride and relatively nimble handling."
- cruise control
- power windows
- power door locks
- power adjustable heated side mirrors
- driver and passenger vanity mirrors
- adjustable tilt steering wheel
- power assisted steering
- interior remote (lockable) trunk release
- interior remote fuel release
- 60/40 split fold-down rear seat for extra trunk storage
- no floor hump in rear passenger section, giving extra room in back
- 4 speaker digital AM/FM CD player (holds 1 CD) with clock and multiple station presets
- remote door lock/unlock (two remote openers included)
- two extra front cabin lights
- height-adjustable front headrests
- two front seat cup holders
- centre console storage compartment
- intermittent wipers
- digital odometer/trip meter
- plenty of door storage space
- adjustable console brightness
- large trunk with cargo light
- driver's side armrest
- accessory power socket
- rear window defrost and internal antenna
- ergonomic cloth seats
- driver and passenger side airbags
- ABS (anti-lock) brakes
- 3 month old tires
- anti-theft ignition (car cannot be started without the original programmable key)
- anti-theft radio
- rear door child-proof locks
- master power door lock
- master power window lock (locks all windows)
- tachometer
- automatic gear indicator on dashboard
- low fuel indicator
- low oil pressure indicator
- maintenance indicator
- low windshield washer fluid indicator
- seatbelt reminder indicator
- trunk open indicator
- all testing and oil change done July 27, 2009
- all service records included
- owner's manual and all other original documents from dealer
- call my mechanic, Mario DiLeo for more information about the maintenance of this car: 416 NNN-NNNN.
These required documents are included at no extra cost:
- Ontario Used Vehicle Information Package: $20 cost - included
- Emissions test/Ontario DriveClean program: $37 cost - included
- Ontario safety certification: $95 cost - included
- two master keys + one chauffeur key
- two keyless remotes with panic button
- mini-spare tire with jack
- touch-up paint
- original Honda cloth floor mats
- four free beige rubber all-season floor mats
- black plastic trunk liner
- two free summer windshield fluid jugs
- free 2007 Perley's Toronto large print map book (like new!)
- free license plate covers
- free full tank of gas
Ready to go - just buy and drive!
This is an ad only a tech writer could come up with. But it worked - I received many calls and had several showings. The car sold quickly because the ad was clear, concise, descriptive, and had lots of good photos. Plus, everyone loves a good Honda.
So, whether you're trying to sell a car or get the user to learn a product, all writing must cause the reader to do something. If it doesn't, then why are you writing?
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