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Friday, 9 March 2012

Single Sourcing Greece's Default

Posted on 06:30 by Unknown
Greece is now dangerously close to defaulting on its national debt. Despite the recent bailouts, many financial experts believe that the situation is unsustainable. Greece simply cannot afford to pay its bills. Its debt to GDP ratio is a staggering 140%, meaning it owes almost one and half times the value of all its goods and services. It could only be a matter of time before Greece defaults.

Defaulting, while certainly undesirable, does not necessarily mean the end of a country. Argentina, Russia, Ukraine and many other countries have also defaulted, and have gone on to have healthy and vibrant economies.

Still, the European Union is desperate to save Greece from default because they believe that if Greece defaults, it could plunge the entire region into financial chaos and destroy the value of the euro. Therefore, you could say that the decision to unite the currencies of Europe caused this problem in the first place. If Greece had never joined the euro, they still would be in a mess, but it would have been their own mess.

Single-sourcing in technical communication refers to the process of storing a piece of information once and then reusing it as needed. The euro is a political and economic example of single-sourcing. Seventeen different European nations use it, instead of maintaining separate currencies.

When the euro was first introduced, Europeans were hopeful that by single-sourcing their currencies, they would eliminate the disadvantages of multiple currencies, namely the inefficiencies of currency conversion. But as we've now seen, these advantages have been decimated by the Greek fiasco, costing billions of euros to fix.

It is very easy to make the object to be single-sourced too large. For example, you may have a complex procedure containing ten steps that appears in three separate guides. As long as the procedure does not vary, there is no problem. However, what if later you need add a new step to only one of the guides? You could add the step and then conditionalize it so that it is hidden in some of the guides but appears in the necessary guides.

But what if later the situation becomes even more complex? What if you need to hide or add certain steps to certain guides? By choosing to single source the entire procedure, you have essentially backed yourself into a corner, much like Europe with Greece.

The only effective long-term solution is to store each step as a separate object, then assemble each step in each document as needed. This gives you the full flexibility to include or omit steps as needed.

In essence, you need to "default" on your original documentation architecture, declare informational bankruptcy, restructure and begin anew.

To choose not to would be a Greek tragedy.
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Posted in business, finance, news, politics | No comments

Thursday, 8 March 2012

iHate unclear product names

Posted on 09:54 by Unknown
Apple finally launched its latest iPad. Because it comes after the iPad 2, most everyone expected it to be named the iPad 3, following the naming conventions of the iPhone. Instead, Apple gave it a name that only a marketer could have developed:

The New iPad

If a technical communicator had been asked to name this product, this name would never have entered their mind.

Where to start?

First, how long is this iPad going to be new? One month? Three months? Six months? Major product releases are often a year apart or more. Can you imagine walking into an Apple store a year from now and asking for a "New iPad"? I guess some things have more "new" than others.

Next, what will they call this iPad once the next one is released, assuming it will still be for sale? The Not So New iPad? The iPad Between the New iPad and the Even Newer iPad?

Finally, the iPad 2 is still available, at a reduced price. I can just picture the conversation:

MacHead 1: Hey, I just bought a new iPad!

MacHead 2: You mean the new iPad?

MacHead 1: No, silly, I mean a new iPad 2!

MacHead 2:  So it's not a new iPad?

MacHead 1: It is a new iPad, it's just not the new iPad. Geez...what's so hard to understand?

Why can't companies stick with clear, self-descriptive names? I admit the traditional naming sequence is boring: Product name 1, Product name 2, Product name 3, and so on. But at least it's comprehensible.

Maybe I'm being picky. Maybe, like the old Apple slogan use to say, I need to "think different". To that end, here are my suggested names for the next iPad:
  • The Newerest iPad
  • The Much More Newer iPad
  • The Newer iPad That's Way Newer Than The New iPad
  • The iPad with New All Over It
  • The Supercalifragilisticexpialidocious iPad, Now With Even More New!
 Or maybe we could combine both the marketing approach and the clear communication approach:
  • The iPad 4 - "Who New?"
Apple. Think different. Name stupidly.
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Posted in bad communication, business, news, technology | No comments
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